Marketing Resources: Marketing Tips

MyExpatTaxes was created to help other expats with a stressful and yearly task. Our main goal is always to use our marketing channels as a means to share correct and helpful expat tax information with our audience to make our users confident about their tax return. We are always up-to-date with the latest IRS tax information, and have become thought leaders in our industry.

MyExpatTaxes Story

MyExpatTaxes is the leading US expat tax software, guiding Americans living abroad through the US expatariate tax filing process faster and more affordable than any other competitor in the industry.

Incorporating international tax treaties and expat tax benefits, MyExpatTaxes helps expats claim thousands of dollars in refunds they otherwise wouldn’t know they were entitled to. Whether you have a simple and straightforward tax profile or require the IRS Amnesty Streamlined Procedure, MyExpatTaxes can make your tax filing accurate, efficient, and affordable.

Plus, the software offers a solution that didn’t exist in the expat tax market: a DIY system that can take on any US expat tax case.

This idea stemmed from CEO Nathalie Goldstein when she experienced firsthand the US expat tax headache when relocating to Austria. She wanted a system that would allow her to file her taxes online quickly without the hefty cost of an accountant’s help. This became the core thought process behind the software: “think like the user, not an accountant.”

This mindset has driven MyExpatTaxes to grow 10x year over year since incorporating in 2018. Since then, thousands of expats trust this company in over 170 countries. MyExpatTaxes has also been named one of the Best US Tax Software for Expatriates and The Best For Business Owners by The Balance.

Challenges Our Users Face

US expats simply not getting enough information about the constantly changing tax laws, since the IRS limits their support for international filers.

For starters, the majority of US expats are not aware that they are legally required to file an annual tax return to the IRS regardless of where they work or live. For example, the American who moves abroad for love usually ends up in the worst situation. Why? US expat married to a non-US citizen would normally need to file as Married Filing Separately. This means that the IRS filing threshold for them is a measly five US dollars. On top of that, they are not able to utilize common deductions like the student loan interest deduction.

A second challenge or misconception is understanding that US expats are not eligible for UStax benefits if they file a return. US expats should in fact file their annual taxes to claim their due refunds. MyExpatTaxes specializes in claiming thousands in refunds for US Expats. This includes the first and second stimulus payments (known as the Recovery Rebate Credit) and the Additional Child Tax Credit. The average US expat with children will get $1,400 in US refunds through MyExpatTaxes.

On top of this, expats often struggle with getting professional help with US expat tax laws. Often US based tax accountants or the tax software programs are not familiar with the complexity of international tax law. In turn, US expats need to look for a specialized expat tax firm, which comes at hefty fees, starting at $500 a return.

Our Audience

US citizens and Green Card Holders: They are living outside the United States, and meet the qualifications to report their worldwide income to the IRS.

Accidental Americans: An Accidental American is born abroad from at least one US parent, and will usually acquire American citizenship at birth. Additionally, Accidental Americans can be citizens born in the US to foreign parents OR were born outside the country to American parents and are unaware of their status as US citizens.

The 5 Main Selling Points for MyExpatTaxes 

1. We are the only US expat tax software on the market that can take on any US expat tax situation, no matter the complexity. We’ve never turned down an expat because they have a complicated tax case. 
2. We are the only US expat tax software that enables you to file an FBAR. 
3. We offer the streamlined procedure to anyone that needs to catch up on their US Expat taxes almost half the price of any other option. 
4. Depending on your tax situation, expats can file their US taxes in as little as 15 mintues.